Amazon.com, over the past ten years or so, has truly emerged as the ultimate platform for small businesses to sell to a wide audience. The “Little guy”, today can reach a global community of shoppers via Amazon. However, there are some challenges associated with selling on the site.
Contrary to what you may have heard, not all tech startups immediately attract deep-pocketed investors right off the bat–many new tech founders go for years funding their operations by cashing out retirement accounts, maxing out credit cards and even borrowing money from friends and family.
Over the last ten years or so, many software entrepreneurs and internet startups have found tremendous success using the “Freemium” pricing model. “Freemium”- a hybrid word consisting of “free” and “premium” is a dynamic model that when executed properly can help scale up most software operations in a relatively short period of time.
How to analyze Facebook ad performance
August 2, 2017
It is super important for any small business owner looking for new customers to look into Facebook Advertising. With billions of active global users, Facebook cannot be ignored as a means to get your message out to a large audience. Also, when executed correctly, Facebook offers a far less expensive platform compared to Google or Bing. It is advisable for any small business owner to invest some resources into running Facebook ads.
Although most small business owners have, over the years become masters at generating new business, most do not pay much attention to the analytical aspects of customer acquisition. For the most part, as small business owners, we have identified a few steps that usually lead to sales. We place an ad in the paper announcing a promotion, we devote some marketing dollars to a descent Facebook ad, etc.
The cost of Education in Kenya has become one of the major challenges parents face. The average parent with school going children finds it increasingly difficult to pay for their children’s school fees.
Every business owner knows that you can never have enough paying customers. Customer acquisition is ranked very high among entrepreneurs across different industries.